MSc Marketing Useful Reading | Joining Information

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To help you best prepare for your MSc, your Programme Director has identified some pre-reading materials which will give you a head start on your programme.

Baines, Paul et al. Marketing. Sixth edition / Paul Baines, Paolo Antonetti, Sara Rosengren. Oxford: Oxford University Press, 2022.
Bell, Emma, Alan Bryman, and Bill Harley. Business Research Methods. Sixth edition / Emma Bell, Alan Bryman, Bill Harley. Oxford, United Kingdom: Oxford University Press, 2022.